I attempted to tackle the "multi-multi makeup" part of your question, and came up blank. The only results for the search <"multi makeup" -cosmetic -cosmetics> that came up on the internet were this question and links to different posts from the same blog, none of which actually contained the phrase, at least not on the front end. I ran the same search in the databases America, History & Life and ProQuest and retrieved zero results.

Is this some sort of weird, targeted spam to get librarians interested in face powder blush?